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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. For courses in International Relations Theory A down-to-earth approach to contemporary international relations IR: The New World of International Relations helps students understand how the global system has shifted over the course of a century or more -- and how it continues to change. Beginning with a background in world history and geography, authors Michael Roskin and Nicholas Berry highlight the fascinating and sometimes dramatic qualities of the field while giving students the knowledge to think critically about the challenges faced by the United States in an era of globalization. In addition to updated data, the Eleventh Edition covers key recent developments -- especially relating to the Arab Spring and China's claims to its nearby seas. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. IR: The New World of International Relations, Eleventh Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience.